Verefied Results

 
 

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Company:

Xref

Results:

  • 10% increase in revenue attributed to Email Marketing within 12 months

  • Developed an SEO strategy so successful within eight months when the business made the decision to reduce Google/Bing Ad search spend the following period still saw an increase in quality leads along with an almost complete reduction in spam leads

  • Managed the brand marketing and digital asset migration of an acquired company that became the business’ premium product. That product saw its largest billing month ever in October 2023. (The acquired business was established in 2002)

  • Recognised for people leadership, mentoring and process redesign skills within the first twelve months generating efficiencies in my division and developing a positive team culture

Company:

Sublime Australia

Results:

  • Converted a month-by-month/project-based client to one of the agencies bigger clients on a yearly retainer as a result of delivering a number of projects and verifiable ROI.

  • Significantly increased a client’s revenue generated from Email utilising intelligent, dynamic workflows, combined with the implementation of e-commerce, reducing the business’ staff costs at the same time

Company:

Hunter Douglas / Luxaflex

Results:

  • Managed a complete redesign including, most importantly, UI/UX changes to to the leading consumer brand Luxaflex website, along with 80 top-tier franchisee websites. The results: a 75% Increase in Leads year-on-year over a two year period

Company:

Hornblower Cruises & Events

Results:

  • Strategy and development of Email Marketing Campaigns that saw the New York business reach 20% more email opens compared to other business locations, and a significant (~12%) Increase in Online Purchases

  • Developed nurture and win back programs improving open rates by approx 3-5%